I saw on the Globe’s website that the founder of ZipCar has started a new company, goloco.com, which aims to promote ride sharing by splitting up the costs of a trip, handling payments to the driver, and taking a 10% cut of the proceeds. I don’t know why, but I happened to skim the terms of service which were all pretty standard stuff, until i found this:
13. Carbon Credits
You agree to assign the rights to any Carbon Credits resulting from any trips arranged using our service to GoLoco.
Pretty crafty – if they do well, and if we ever get some kind of cap and trade system for carbon (which is a lot of ifs) they could stand to make more money selling carbon credits than on their users’ tithe.